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  • Writer's pictureJason Collier

2018 Hair Trends

Thanks to my job, I get to be a part of the team for many fabulous labels, working backstage at Fashion Weeks all over the globe, and being partly responsible for future trends, months in advance.

For the 2018 seasons at London Fashion Week, I worked backstage at brands including Emilia Wickstead and Julien Macdonald, to create gorgeous, aspirational hair looks that we’re now all clamouring to achieve as Spring wings its way toward us.

So I'm sharing my insider knowledge with you all, to talk you through my favourite trends for the year ahead...

Ice-white hair

London is filled with cool girls sporting the iciest blonde hair at the moment, and once the trend’s been spotted on the likes of Kim Kardashian, you know it’s going mainstream. What I really see happening with this trend is hair leaning away from platinum blonde, and really heading into those icy, steely silver tones. Grey hair was a huge trend a couple of years ago and I feel like this is 2018’s update on that look. Colourists are already starting to mix icy tones with silvers and even purples, to create an iridescent effect, and this can be dialled up or toned down depending on your preference. It’s fresh and ultra-modern, and works whatever your length of hair. Just be sure to go to an expert colourist if you’re looking to make major changes to your colour; even if you’re already blonde, this is a big job and should be in the hands of professionals to ensure it looks perfect.


I’m a firm believer that everyone can rock a fringe, and I think their popularity is only going to grow in 2018. Prada, Tom Ford and Fendi all had models sporting fringes in varying styles in their SS18 shows, so it’s safe to say that they’re on trend for the season ahead. Thinking back to the sexiest French stars – Bardot, Emmanuelle Beart, Francoise Hardy, Audrey Tautot – they all wore fringes of some description, to peek from behind with a knowing glance. There’s a multitude of styles to choose from, and if cut well, fringes can be incredibly versatile, allowing you to mix up your look whenever it suits. Make sure you go to a stylist to have a fringe snipped in – they can assess your hair type and face shape, to help you decide if you’d look better with a grungy, choppy short fringe a la Emma Watson, or with a fuller, more retro style like Felicity Jones.

French girl hair

Not a new trend, but certainly a timeless one – French-girl hair is my ultimate favourite style, and I think it’s going to be huge news in 2018, for its low-maintenance glamour. You know the kind of hair I mean – glossy, healthy-looking hair with an insouciant wave. It’s not overdone, it’s not underdone – it’s just there and it’s beautiful, effortless. Isabel Marant and Chloe, of course, do this look beautifully, and it was the style of choice for their SS18 models. To get the look, wash your hair with a shine-enhancing shampoo and conditioner, and towel dry, before applying a small amount of blow-dry cream or styling lotion through the mid-lengths and ends, and twisting the hair into a loose, low knot to dry naturally. Et voila – loose, low, cool-girl waves with plenty of gloss.

Pixie crops

So many A-listers went for the chop last year, including Cara Delevingne and Kristen Stewart, so I think we’ll really see that trend filter through this year. A pixie crop is a bold move but it’s a strong and beautiful look, and it can be worn any way you like – choppy and textured if you want a more 90s-inspired style; light, loose and feathery like Emma Watson’s gorgeous pixie cut, or retro-inspired like Twiggy or Edie Sedgwick. A pixie crop is deceiving in that it’s very rarely a ‘wash and go’ style; a pixie crop still requires styling time, but it’s definitely more low-maintenance than a lot of styles. If you’re feeling brave, I would take the plunge – hair grows back after all.

The bob

A classic style that never really goes out of fashion, but I really think the bob will be big news in 2018. Again, it’s such a versatile look that can be mixed up to suit your style: think Jenna Dewan-Tatum wearing her shoulder-skimming bob with a fringe, or Kendall Jenner’s gorgeous choppy bob at the Golden Globes. Margot Robbie’s been wearing hers with the ends curled under for a really gorgeous 80s-inspired look, or you could try wearing it wavy and textured like Jennifer Lawrence.

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