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  • Writer's pictureJason Collier

News: SheaMoisture x Jason Collier

Some very exciting news to announce today, I will be working with organic haircare brand SheaMoisture!

I am delighted to be partnering with SheaMoisture; as a professional hairdresser working with A-list clients, I am always searching for the very best products that I love to use and that my clients will adore too, and SheaMoisture ticks every box for me. SheaMoisture’s formulas are made with natural & organic ingredients, creating gorgeous results for my clients and the huge variety of products allows me to create any kind of look – from sleek and straight to glossy curls. I’m very excited to work with such a fantastic brand and to share my tips and tricks for using their products over the coming months.

Kick-starting a trend for ‘fro-sion’ hair care (a fusion of natural and mainstream) SheaMoisture is an award-winning, natural haircare range developed from humble beginnings in 1912, using family recipes handed down from founder and CEO Richelieu Dennis’s grandmother Sofi Tucker who, as a young mother, sold her Shea Butter creations to support her family in Sierra Leone. The range was developed originally to care for natural afro hair but who’s intensely moisturising and anti-ageing products can work wonders for any woman who wants help with dull, lifeless, dry, over processed, ageing and brittle hair. Following its unprecedent success in the USA, the brand launched into the UK in 2015 after demand from British consumers.

The brand pride themselves on empowering and meeting the needs of women creating natural haircare products designed to tame curls, restore hydration levels, improve hair texture and leave the hair looking and feeling healthy. Bestselling ranges include the SheaMoisture Coconut and Hibiscus to enhance curls, Raw Shea Butter to add essential moisture into dry and dehydrated hair, Jamaican Black Castor Oil to strengthen the hair and restore its natural state, Fruit Fusion for fine hair, Raw Shea and Cupuacu to defend against environmental stressors, and 10-in-1 Superfruit Complex to aid in anti-ageing.

Firmly committed to ‘a better way to beautiful’ SheaMoisture is made with only natural and certified organic ingredients, isn’t tested on animals and doesn’t contain synthetic fragrance, parabens, sulfates, paraffin, formaldehyde, mineral oil, petroleum or DEA. The brand ethically sources its Shea butter from seven women’s co-ops in Northern Ghana. 10% of SheaMoisture’s UK sales of their Argan Oil & Almond Milk, and 100% Virgin Coconut Range goes directly to these women’s co-ops in a Community Commerce initiative.

SheaMoisture is available from Boots, Superdrug, Look Fantastic and Feel Unique, priced from £10.99. Keep an eye on my Instagram for my top tips and product recommendations!

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